Shape the product
Translate customer knowledge into a focused product, clear workflows, sensible priorities, and a release plan grounded in what the business needs to learn.
Software development for startups
Software development for startups built on real domain expertise.
For one or two founders who know an industry deeply and have reached the limits of app builders or vibe coding. You get a senior product engineer to guide scope, architecture, tradeoffs, and delivery, plus the team to build, operate, and improve the software.
$5,000 per month. Month to month. One active milestone. You own every line of code and every account.DOMAIN-LED PRODUCT ROADMAP PRODUCTION ONLINE
ACTIVE MILESTONE
Improve customer activation
Onboarding, billing, lifecycle email, analytics, support context, and the product workflow behind them
LIVEFocused first releaseVALIDATED
NEXTAutomate the manual workflowQUEUED
LATERExpand from customer evidencePLANNED
+ KEEP LEARNING, SHIPPING, AND STRENGTHENING
Built by software founders
The same team that built and operates Podseeker and SocialPhotos.
We understand the full journey because we live it. Our products serve real customers, process substantial data and traffic, take payments, support daily operations, and keep changing as the businesses mature.
podseeker.co
LIVE SAAS / DATA PLATFORM
Podseeker
Millions of podcast records, verified contacts, AI-assisted outreach, subscriptions, team workflows, programmatic SEO, documentation, and a public API.
Millions of records10,000s of pitches4.7 / 5 on G2
socialphotosapp.com
LIVE SAAS / SHOPIFY APP
SocialPhotos
Customer media collection, moderation, product tagging, shoppable galleries, merchant operations, recurring billing, and storefront delivery through traffic peaks.
Live since 2014100s requests per second4.9 / 5 on Shopify
From first release to a durable software business
Custom software development for startups, across the full product lifecycle.
The first release starts the learning. Customers expose better opportunities, operational gaps, edge cases, and new demands. Our software development services stay with the product as the startup and its domain knowledge evolve.
Build the first release
Design and ship the smallest complete product that can support real users, real data, and a real business transaction.
Operate production
Handle deployment, monitoring, backups, incidents, performance, security maintenance, and the infrastructure that keeps the product available.
Improve customer workflows
Use support conversations, analytics, sales insight, and observed behavior to remove friction and strengthen the value customers receive.
Automate operations
Replace repetitive internal work with admin tools, integrations, data pipelines, and reliable background processes as volume grows.
Expand deliberately
Add plans, permissions, APIs, new markets, programmatic pages, AI capabilities, and larger workflows without weakening the foundation.
The startups we fit best
Built for one or two founders with hard-won domain knowledge.
You do not need to arrive with a technical cofounder or exhaustive PRD. You need a valuable industry insight, access to the people who experience the problem, and the conviction to improve the product from real use. Our guide explains when a technical cofounder is essential and when a continuing engineering team fits better. We supply that continuing product-development system.
You know what generic software misses.
- Years of knowledge about a customer or industry
- A specific workflow where better software can create value
- Access to early users, buyers, or operational evidence
- A desire to build a durable vertical product
You need someone experienced in the important decisions.
- Challenge assumptions before they become expensive
- Choose what to build, buy, integrate, or postpone
- Guide architecture, AI tools, vendors, and contributors
- Lead delivery and own the production consequences
Why Devyou
Senior technical leadership connected directly to delivery.
A large software development company for startups may sell capacity. A consultant may deliver advice and leave. Devyou provides an experienced technical lead who helps make the product and engineering decisions, then remains accountable while the team implements, releases, operates, and improves the result.
You inherit every technical consequence.
The standard workflow stops fitting, generated changes become difficult to trust, or an outsourced project ends at delivery. The founder becomes responsible for regressions, deployments, data, security, operations, and the next release.
YOU BECOME THE ENGINEERING TEAMOne team builds, learns, and improves with you.
We use agentic coding to move quickly inside a disciplined cycle: understand the customer outcome, release one complete milestone, observe real behavior, protect what is already working, and choose the next priority from evidence.
CUSTOMER VALUEFOCUSED MILESTONESSAFE RELEASESPRODUCTION LEARNINGONGOING OPERATIONSCONTINUOUS IMPROVEMENT
ONE ACCOUNTABLE TEAM THROUGH THE STARTUP JOURNEYHow the partnership works
Keep the queue unlimited and the active priority clear.
You retain the market context and company direction. We do not ask for an exhaustive PRD. Together we define one useful outcome, and we own the engineering path from that priority to a verified production release.
Set the priority
Add ideas, problems, customer feedback, and requests to the private Trello board. Together we choose the highest-value active milestone.
Build and verify
We shape the solution, implement it with agentic speed, review the work, test critical behavior, and deploy a complete improvement.
Learn and continue
See the result in production, collect evidence, adjust the roadmap, and move to the next priority without restarting with a new team.
Your private Trello board is the shared source of truth. Async Loom updates show progress and decisions. Calls are available when a decision genuinely benefits from one.
Full product lifecycle
The software around the feature is part of the service.
Software product development services for startups must cover the systems that make a feature safe, usable, supportable, and economically useful after it reaches customers.
Product and architecture
Clear workflows, durable data models, conventional boundaries, and technical decisions connected to business priorities.
Accounts and permissions
Authentication, roles, access rules, team membership, administration, and safe customer separation.
Payments and subscriptions
Checkout, plans, invoices, upgrades, cancellations, failed payments, refunds, and access changes.
Data and integrations
Imports, migrations, search, APIs, webhooks, retries, reconciliation, and observable failure handling.
Testing and deployment
Critical behavior is verified and releases have a deliberate, repeatable path into production.
Monitoring and performance
Errors, failed jobs, slow requests, traffic changes, and unhealthy dependencies become visible.
Backups and recovery
Production mistakes, bad releases, and infrastructure failures do not permanently erase the company history.
Maintenance and iteration
Dependencies, security, support issues, customer learning, and new opportunities are handled continuously.
One ongoing partnership
A product engineering team without the hiring cycle.
For a domain-led startup that needs senior technical judgment, continuous output, and accountable ownership without recruiting and managing an internal department yet.
STARTUP SOFTWARE MEMBERSHIP
$5,000/ MONTH
Month to month, plus applicable taxes. One active milestone keeps the team aligned around the most important work.
Start your membership ↗You own every line of code and every account.WHAT IS INCLUDED
- Direct access to the technical lead
- Customer learning and product shaping
- Full-stack design and development
- One active milestone at a time
- Unlimited request queue
- Unlimited revisions within scope
- Deployment and production monitoring
- Private Trello board and async Loom updates
- Calls when a decision genuinely needs one
THIRD-PARTY COSTS
Hosting, domains, payment processing, email, storage, monitoring, AI usage, and other services remain in your accounts and are paid directly by you. Devyou does not mark them up.
Questions before we work together
Clear answers about startup software development.
What the service covers, how the relationship works, and what remains yours.
01What software development services do you provide for startups?+
Devyou covers product shaping, experience design, architecture, full-stack development, testing, deployment, monitoring, maintenance, and continuous iteration. We can take a domain-led product from an informed idea to a production release, or join an existing application that needs experienced technical ownership.
02How is this different from an MVP development service?+
An MVP engagement concentrates on reaching the first complete release. This service covers the wider startup lifecycle, including what comes before launch and what happens after customers arrive: product decisions, operations, data changes, integrations, reliability, performance, and ongoing development.
03Can you work with a startup that already has software?+
Yes. We first understand the codebase, production environment, customer workflows, and current risks. We can stabilize the system, fix urgent constraints, improve delivery, and build new capabilities without treating a rewrite as the automatic answer.
04What kinds of startups are the best fit?+
The strongest fit is a one- or two-person startup led by a founder with deep knowledge of an industry, customer, or workflow. The product is too specific for a rigid app builder or unowned vibe-coded prototype and too important to operate without accountable engineering, but it does not yet require a large internal department.
05Can you take over a prototype built with an app builder or vibe coding?+
Yes. We first evaluate the workflows, code, data, accounts, deployment, security, and current users. If the foundation can support the product, we stabilize and extend it. If rebuilding is safer or more economical, we explain the evidence and migrate deliberately rather than rewriting by default.
06Can Devyou act as a senior engineer or technical advisor for my startup?+
Yes. Direct access to the technical lead is part of the membership. We help clarify the product, challenge assumptions, choose the next milestone, evaluate technical options, explain tradeoffs, guide AI or other contributors, and lead delivery. The advice stays connected to implementation and production accountability rather than ending as a strategy document.
07How much do your software development services cost?+
Devyou costs $5,000 per month, plus applicable taxes and third-party services. The membership is month to month. We work through one active milestone at a time so the team stays focused on the highest-value product or engineering priority.
08How do you use AI and coding agents?+
Coding agents accelerate research, implementation, testing, and routine development. Experienced engineers still make the architecture and product decisions, control context, review changes, verify critical behavior, protect production data, and own every release.
09What happens after the startup launches?+
We stay with the product. We monitor production, learn from customers, fix weaknesses, support operational needs, and ship the next priority. The relationship is designed for continuous development rather than a one-time handoff.
10Who owns the source code and infrastructure?+
You do. The source code, hosting, data, domains, analytics, and third-party accounts remain under your control. If you cancel, you keep everything already built and shipped.
11When is Devyou not the right startup development partner?+
Devyou is not the right model when a startup immediately needs many engineers working in parallel, deep scientific research, hard real-time systems, advanced native mobile specialization, strict enterprise compliance from day one, or around-the-clock operational support.
Ready for an engineering partner?
Bring the domain knowledge.
We will own the software journey.
Subscribe to reserve one of our limited client openings. Within one business day, you will receive a private Trello board and the first questions needed to understand the customer, workflow, product, and current priority.
Start your membership ↗